Pioneers front ANZ campaign as bank encourages customers to follow their dreams
ANZ has turned to some of life’s grand achievers to advertise the bank as it launched what it described as the next stage of the brand’s evolution.
https://www.youtube.com/watch?v=LUz7kxiGFvs
TV ads will begin today and feature a number of pioneers in their field including solo world sailor Jessica Watson, former tennis star Martina Navratilova, Atari founder Nolan Bushnell and Dr Rebecca Lee, the first woman to visit the North Pole, South Pole and Everest.
The campaign, created by Whybin\TBWA, builds on the bank’s new tagline, Your World Your Way, with ANZ saying it is designed to promote empowerment and encourage people to follow their dreams.
ANZ chief executive global wealth Joyce Phillips said the ad is positioned to be more relevant to the bank’s global customer base.
“Our customers all have unique lives full of different experiences, opportunities and ambitions for the future – we’re here to help enable them to make those aspirations a reality,” she said.
“The campaign features a diverse range of people from all over the world. While not all are immediately recognisable, they each have an inspiring story about how they challenged the status quo to succeed in their field and make the world a better place.”
The campaign will also run across print and online.
Credits
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Senior Writer: Andy Lish, Jim Taylor
Senior TV Producer: Janine Wertheim
Director: Harry Sanna, Buddy Films
Photographer: Ian Butterworth
Account Service & Planning: Ricci Meldrum, Natalia Shore, Karolina Nanowski
Planning Director: Kees Kalk
Dave Clarke Design: Spencer Bliss, Dominic Guthrie, Jessie O’Connor
Phd Media: Mark Coad, Daniel Isaac, Simon Lawson
Love it!
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Big fan of this. Well done to all.
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Eighties advertising lives.
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Great tagline – sharper message
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you said it, joey
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Can you please tell the name of the song, used in this add? I really like it.
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Lizzy,
The song on the Ad is
‘experience’ by ludovico einaudi
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