Pitch Watch: Coca-Cola taps experiential agency; Frucor ends six-month media pitch; Schweppes appoints agency

Mumbrella casts a regular eye over some of the media, creative and PR pitches in market.

In this wrap up: Coca-cola (experiential);  Schweppes (creative); Frucor (media).


Coca-Cola appoints experiential agency

Coca-Cola South Pacific has appointed Maverick to handle its experiential account.

Maverick which has clients including Devondale, PayPal and Garnier, beat out shortlisted agencies including Urban and Ensemble.

Urban had been previously handling the soft drink’s experiential work having worked on the Sprite Showers activation.

A spokesperson confirmed the appointment telling Mumbrella: “We have recently made a decision to proceed with Maverick”.
SchweppesSchweppes appoints creative agency

Whybin\TBWA Melbourne has won the creative account for Schweppes following a four-way competitive process which was called in June 2015.

At the time of the pitch, Troy McKinna, then Schweppes Australia’s chief marketer, noted that it was also reviewing its retainer model for working with agencies. A comment which drew a fierce response in the comment thread. The pitch very quickly went quiet with McKinna departing the company in April.

Whybin\TBWA Melbourne beat out incumbent GPY&R.

Paul Murphy, group marketing manager, said: “We have enormous continued ambitions for the Schweppes brand in Australia and we feel that the Whybin\TBWA team is absolutely best placed to help us achieve them.  They really understood our business challenge, responding with a strong strategic & creative idea. We are excited to be partnering with them.”

Mike Napolitano, managing director, Whybin\TBWA Melbourne said: “We are enormously proud to have been selected by Schweppes Australia to help them continue to build this iconic brand.  The entire process has been great and we can’t wait to begin making the ideas we won the pitch with.

Duties for Whybin\TBWA start immediately.


Frucor retained but moves from M2M to OMD 

The Omnicom group has retained the Furcor Beverages’ media account following a six month competitive pitch with the account moving within the group from M2M to OMD.

The account retention came after the Omnicom agencies faced off against Havas, Bohemia, Match and Initiative on the $15m pitch.

Frucor Beverages has been a long term client of Omnicom entry into the Australian market in 2000.

The contract incorporates media strategy, planning, buying, and digital for a range of brands including V Energy Drink, Maximus and OVI Hydration.

Mark Wiedermann, marketing director for Frucor Beverages, said: “Over the past six months, OMD have really stepped up with a strong team that has demonstrated a deep understanding of the evolving consumer landscape. We’re excited about their collaborative approach and look forward to continuing to work with them to further accelerate growth.”

Peter Horgan, CEO of OMD Australia, said: “We are thrilled to be continuing our long standing partnership with Frucor. Together, we have delivered many ground breaking campaigns and look forward to helping drive further growth across their business.”


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