Pitch Watch: Optus/Virgin Mobile pitch pressos this week; HCF pitches creative; Telstra’s PR pitch; RACQ creative shortlist down to two
In a new regular section Mumbrella’s Nic Christensen casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up the latest on: Optus/Virgin Mobile, HCF (new creative pitch), RACQ, Telstra (new PR pitch), Simplot, Speciality Fashion Group, Johnson & Johnson and Mercedes.
Optus/Virgin Mobile – media, creative, public relations
It’s likely to be the biggest pitch of 2015.
“Mumbrella understands that in the case of Mercedes within the last fortnight Foundation, GroupM’s MEC and Publicis’ Vivaki all pitched in Melbourne for the account worth $17.9m locally. ”
Isn’t the Mercedes account located in Sydney though?
Hi Hank,
No Mercedes Benz is based in Mulgrave Victoria.
Cheers
Nic – Mumbrella
How have MEC pitched for the Mercedes account when they don’t have a Melbourne office? Are they going to set up a team just for this account? Or is it simply because Mediacom and Maxus can’t take them due to conflicts with their current automobile clients?
OK T – 1) Foundation (formerly Da Vinci) have held the Mercedes account for a long time and only have a Sydney office and 2) MEC do have a Melb office
Apart from that…
@David – gotcha! Thanks mate. Wasn’t aware of an MEC melb office – wasn’t one when I was in GroupM.
Don’t MEC have Mitsubishi?
It’s only media… I
Sage advice to any creatives working on a pitch.
Take the best idea you have on the end of the second day, and run with it.
Everything else will be overthinking and second guessing and just put the studio through hell by tieing them up to the last secound – which usually ticks over at 2 am on the day of the pitch.
No problem, glad I could help.