Pitch Watch: Levi’s appoint young-gun agency; H&R Block finishes review; Study Group names media agency; AIIA reveals new PR; Synnex Technology appoints agency

May 16, 2016 10:31

In this wrap up: Levis (creative appointment); H&R Block (creative appointment); Study Group Australia (media appointment); Australian Information Industry Association (PR appointment); Synnex Technology International (PR appointment).

Levi’s looks to youth content specialist as new agency

Levis Iconic fashion brand Levi’s has made a surprise move, naming Monster Children, a youth specialist agency that began its life as a magazine publisher, to handle its first locally-produced campaign in more than a decade.

Monster Children is understood to have won the business in a three-way shoot-out against two other more traditional agencies based on content work it had previously done with the brand in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

1 COMMENTS

Mmmm 16 May 16

Wow, traditional agencies get all the cool clients these days. H&R Block sounds like a riot. Not to mention aiia and Synnex. Look out Monster Children!

User ID not verified.