A revolutionary promo

It appears that a promotion by Melbourne hotel chain Art Series – which allows guests to stay as long as they want, until a new guest checks in – has found an admirer in Thailand.

A matter of hours after Art Series Hotels launched its Overstay Checkout promo on Sunday, Khao Sok Paradise Resort in Southern Thailand launched a spookily similar promo called… Overstay Checkout.

The similarities in copy on their websites do not suggest this was a remarkable coincidence.

The Art Series Overstay Checkout promo site:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.