Plan C fails for The Renovators
Ten’s late, late change to the timeslot for The Renovators did little to ease the show’s ratings woes on Tuesday night, with it pulling in an audience only a little more than half of Nine’s The Block.
The change came on the second day since Masterchef’s third series came to an end for Ten.
The original plan had been to put The Renovators in the timeslot vacated by Masterchef. Ten had hoped that audiences would be more used to finding a reality contest in the 7.30pm slot than when The Renovators was running at 8.30pm for the first two weeks and mostly falling below 1m viewers.
However, Monday night was a disappointment for Ten with The Renovators rating just 786,000 in the 7.30 to 8.30pm slot against The Block’s 1.55m. However, the audience for The Renovators grew in the second half hour, suggesting some viewers may have come across after The Block finished.
That may have triggered Ten’s decision to move The Renovators to 8pm last night and push Modern Family earlier to 7.30pm. The network is also to do the same thing on Thursday, but appears to be leaving The Renovators in the 7.30pm slot tonight and on Friday.
The risk involved in such late changes is that fans of Modern Family relying on printed TV schedules tuen in after the show has finished.
Last night, there was almost no improvement for The Renovators and Modern Family also struggled. In a dismal night for Ten, The 7PM Project pulled in 706,000, Modern Family rose slightly to 774,000 and The Renovators delivered 812,000. Ten’s 8.30pm repeat of NCIS was its best performer of the night with 892,000 according to preliminary overnight metro ratings from OzTam.
Ten’s programming boss David Mott has previously told Mumbrella that there is no Plan B for The Renovators, although the network is likely to be hoping that its fortunes improve when The Block ends at the end of next week.
Over on Nine, The Block rated 1.455m last night, The Big Bang Theory rated 1.045m and even Top Gear picked up with 872,000 compared to last week’s 596,000.
Seven, which won last Tuesday with the series finale of Australia’s Got Talent, saw Home And Away rate 1.017m at 7pm, the series return of Four Weddings pulled in 906,000 and Winners & Losers delivered 1.225m. As a result it also won this Tuesday with a 23.2% share.
Ten came third with 15.2% behind Nine on 21.5%.
Tuesday’s top 15 shows:
- The Block – Nine – 1.455m
- Seven News – Seven – 1.371m
- Nine News – Nine – 1.229m
- Winners and Losers – Seven – 1.225m
- Today Tonight – Seven – 1.147m
- A Current Affair – Nine – 1.132m
- The Big Bang Theory – Nine – 1.045m
- Home and Away – Seven – 1.017m
- ABC News – ABC – 0.933m
- Four Weddings – Seven – 0.896m
- Dinner Date – Seven – 0.896m
- NCIS – Ten – 0.892m
- Top Gear – Nine – 0.872m
- The Renovators – Ten – 0.812m
- Modern Family – Ten – 0.774m
Metro channel share:
Seven: 23.2%
Nine: 21.5%
Ten: 15.2%
ABC1: 12%
SBS1: 4.2%
Go!: 4.7%
Eleven: 3.6%
7TWO: 3.1%
7mate: 2.9%
Gem: 2.5%
One: 2.4%
ABC2: 1.7%
ABC News 24: 1%
SBS2: 1%
ABC3: 0.9%
Again, I’ll state…Hothouse…history repeating itself. Shame as there is a lot of hard work put in by production crews and advertisers
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“That may have triggered Ten’s decision to move The Block to 8pm last night and push Modern Family earlier to 7.30pm. ”
Huh? You mean the renovators?
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Worst. Show. Ever.
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My bad, CS. Sorted…
I am never watching that crap show Renovators and now I am even more ticked off at “10” as for the last fortnight they had advertised that Modern Family was back on at 8PM. Tuned in only to find I just missed it. What drugs are these idiots on and why would they waste all that ad time telling us to tune in at 8PM for Modern Family to get stung with the dumb Renovators show. NOT HAPPY AT ALL
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Last night’s episode was my first and last..
The fundamental problems with it are …… well, fundamental.
There was nothing ‘entertaining’, aspirational, or inspirational.
The talent and presenters are boring.
And I’m a ‘home show’ nut.
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Whenever they start shuffling a show around.. it usually means they have lost confidence.. and are about to drop it.. (although with the $25M investment, dropping it isn’t really an option)…
This then compounds because viewers don’t know when it’s on…
They’d be better off backing it up with repeat / highlights on ONE or late night.
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Proof of Karma.
Con the people with the Masterchef split and they pay you back.
Good work people, show them we won’t be screwed with.
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You have lost me forever channel Ten. After moving modern family and not telling anyone is the last straw, to justify your crappy Renovators, hope no one watches it EVER.
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Renovators = Terminators
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Anyone watch “Dinner Date”on 7 at 9.30. It is worse than any renovating show. I cannot understand Manu and why they would pick him to host is a wonder. Isnt it any wonder the block is only rating now that there is no competition.i think enough mention has been made of David Mott saying there is no Plan B.
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Okay lets start a book on this. How many more episodes of renovator will air on the main Channel?
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I don’t think the renovators is that bad a show, I’m not really drawn to it, but that’s becuase I’m not as interested in renovation and interior design as I am with eg. cooking.
Besides, renovation shows have been done to death and it feels like they are saturating tv viewing.
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Do people still sit down at 8pm and watch TV when they are told too?
I know I don’t, so I dont care when they play it, my Foxtel IQ takes care of the rest.
I think the Renovators is a great concept with great judges- always been smitten for Brendan Moar and theres something really endearing about Robyn Holt (on TV anyway).
But please if anyone from Shine is reading please I beg you to stop using the big black car arrivial “sense of anticipation shots”- sure its a different car to the materchef ones but please stop wasting my time, get into the story, develop your characters and entertain us….stop trying to dazzle us with your creative brilliance thats really just staler then week old bread-
AGAIN the way I manage this annoyance is by fast forwarding through the dull bits, I really dont know how anyone watching live TV survives anymore!!!
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I’m another sorry sod who tuned in at 8pm only to find I’d missed out on Modern Family – getting very sick and tired of networks shuffling shows and not sticking to what’s advertised.
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I, for one, love The Renovators… but then I’ve loved it from day one.
What I can’t understand is why Ten wouldn’t wait until The Block was finished to start the series, then capitalise on its success – rather than try and run up against both it and Masterchef. Surely there is only so many people that are interested in this type of show?
I wish they’d stop moving it around though. Now it’s on, just put it in a time slot and stick with it.
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Please fix:
printed TV schedules “tuen”
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Scheduling around ratings is just short sighted. It is impossible for a show to “find” a audience if you keep moving it. That’s just scheduling 101.
Someone at TEN needs to get a bit of backbone and stick to their guns. My theory is if, they had left the Renovators in the Masterchef slot it would have slowly simmered along and grown organically. (WIth a few tweaks to the format/presentation of the show).
It’s unrealistic to expect every show to be a breakout hit! Nine times out of 10 those “breakout hits” don’t last more than a few seasons. Yet the shows that are allowed to grow and slowly build upon their audience last for years. But programming seems to be based around this mentality that if doesn’t rate like a bat out of hell the show gets pushed to some graveyard time-slot to die or not screened at all.
Networks should be factoring this in now – 600K an episode is still a great base to build a show from. If the network wants to tweak anything it shouldn’t be timeslot, tweak the format of the show itself.
The largest complaint with the Renovators has been that it is as contrived as Masterchef has become. Scale back on the integrated advertising, throw in a few “ridiculously short ad breaks” and earn the audiences respect. The concept of the show is fine, and already some good drama has come from it.
As the poster above mentioned, the continual shots of cars pulling in, the cutting to an ad break before every key decision (I mean seriously? If one of the renovators is tossing up whether to paint the walls grey or white, do we really need to cut to a ad break to build the tension?) this is just treating the audience like idiots.
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lol,lachlan murdoch smart
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One of the great bits about masterchef is the masterclasses, I think the renos missed a trick not being more informative and offering tips amoungst the reality. .however my main problem is how vanilla the show is, far too nicey nicey.
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Hmm, channel 9 owns most of the media. Channel 9 owns The Block. The media can’t stop bagging The Renovators. Nothing Suss!! Grow up channel 9 and find something interesting to report.
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I love The Renovators – the end results the contestants come up with and the epic scale of it all is great. But, I do hate how it always cuts to an ad break at every minimal decision and how they throw in pathetic ‘dramatic’ scenes like the recent one where the judges stood around a table, discussed a prize worth up to $40,000 (of course without saying what it was) and saying corny, common sense lines “this could possibly win them the competition!” – it’s predictable and just annoying. Also, it’s hard to tune in when you never know when it’s on – I don’t get the tv guide, the website doesn’t say when it’s airing and it keeps changing time slots anyway…so I gave up and watch it online instead. But concocted ‘drama’ aside which tends to come with these types of shows, I love the series.
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I love the renovators, but I do have a foxtel IQ and can cut thru the ads otherwise, who has time to watch so many ads.
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@Watcher.
WTF?
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@ Kate
Nine doesn’t own anything. I’m surprised there isn’t more bagging of the renovators in the media. It’s the most expensive flop in Australian tv history.
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