In the wake of the US election result, tech company Playground XYZ has taken a leaf out of Trump’s book, releasing a new ad format called Border Control that builds a ‘virtual wall’ to prevent the incursion of undesirable content.

The announcement:
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What is wrong with the industry, what publisher would logically want you to interfere with and obstruct their page? You’ve done ok to date Playground XYZ but this is a d**k move – build a wall.