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Tinder appoints Alley as its digital media agency

Tinder has appointed Alley as its digital media agency in Australia.

Alley founder and CEO Nick Lavidge announced the news on LinkedIn, noting that he was “obsessed” with Tinder’s innovation.

Founder and CEO of Alley Nick Lavidge announced the news on LinkedIn

“I’m obsessed with how Tinder is looking to push boundaries and innovation, encouraging our team to bring to the table unconventional digital media strategies that are backed by our mobile experience and performance mindset. Really honoured to be working with such a trailblazing team”, he said.

In January, Tinder hired former Intel consumer marketing lead, Kristen Hardeman, as country manager for Australia.

Late last year, Tinder engaged the Nine-owned Pedestrian TV to become its local sales representative for branded profiles, sponsored messages, native display, native video and polls.

Mumbrella has approached Alley and Tinder for further comment.

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