Plenti launches ‘Destroy Your Dreams’ campaign via Howatson + Company
Fintech lender Plenti has partnered with newly rebranded Howatson + Company to launch ‘Destroy Your Dreams’, a new campaign that aims to encourage Australians to stop putting their big ideas on hold and instead make them real.
The campaign nods to the fact that more Australians than ever are using ‘inspiration boards’ on social media sites including Pinterest and Instagram, to plan their dreams. From home renovations and green upgrades to weddings and cars, many of these dreams have remained just that, living inside boards and not brought to life.
