Plonk not branded content says co-creator: ‘just happened to be funded by tourism body’

Earl, Taylor and Joshua Tyler

Plonk, a behind-the-scenes comedy web series following the trials of a TV crew as they create a wine show, is set to return as a fully-fledged TV show on streaming platform Stan following the success of last year’s web series as the show’s co-creator disputes the show’s branded content tag.

Last year’s web series, featuring The Chaser’s Chris Taylor and created by Nathan Earl and Glen Condie, explored the NSW wine region and this year’s series will take viewers to the South Australian wine region.

Speaking to Mumbrella about the second series of the show, Plonk co-creator and executive producer Nathan Earl debated whether the show was branded content, suggesting it was a TV show that “just happened to be funded by a tourism partner”.Season one of the show was primarily funded by Destination NSW, a consequence of which its producers argue it was given the branded content tag, while season two has been jointly funded by Screen Australia and the South Australia Tourism Commission.