Poem wins PR account for Shop Back and launches reality star-studded TVC

November 20, 2019 10:17

Poem has won the public relations account for shopping platform, Shop Back, taking over from incumbent agency History Will Be Kind, which announced its win of the account in April.

Poem’s content arm, Poem Studio, has already developed an influencer-packed TVC for the brand, starring Married at First Sight’s Martha Kalifatidis, The Bachelor’s Keira Maguire, and Love Island’s Josh Moss.

The spot was developed to compare the shock value of the cash back deals available on Shop Back’s app with the shock factor of internet culture. It opens with Moss appearing to send a naked image of himself to Kalifatidis and Maguire, when really he is sending them an photo of his Shop Back purchases.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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