Politix moves creative account to Paper Stone Scissors
Clothing brand Politix has appointed creative agency Paper Stone Scissors following a competitive agency tender earlier this year.
Mumbrella understands the account was previously held by The Arc Factory.
Paper Stone Scissors has already created the campaign for the brand’s spring/summer 2019 season launch and will be responsible for the strategic and creative development and production of all brand communications.
The 2019 campaign was shot in Miami by photographer Doug Inglish and features international models Francisco Henriques, Mariano Ontanon and Tommy Marr.
Marketing manager at Politix, Richard Dalke, said Paper Stone Scissors brought a fresh energy to the brand’s creative.
“Not only have Paper Stone Scissors demonstrated a great understanding of the Australian retail industry and consumer, but they have brought a fresh energy and dynamism to the brand. We look forward to seeing the positive results of the Spring Summer Campaign in 2018 and beyond,” he said.
Andrew Majzner, creative director and co-founder at Paper Stone Scissors, said the agency was looking forward to doing more work with Politix.
“We are thrilled to be working with this market-leading Australian fashion brand,” he said. “Politix has gone from strength to strengthin recent years and have big plans ahead. We are excited to partner with them on this journey.”
