Pollinate appoints Tamara Cortoos as account director
The Sydney office of research consultancy Pollinate has appointed Tamara Cortoos as account director. She joins from Hall & Partners.
The announcement:
Brand and communications research consultancy pollinate today announced the appointment of Tamara Cortoos as Account Director in its Sydney offices.
Tamara’s role includes further developing the agency’s expertise in media planning through its Engage™ model, as well as managing a team of quantitative researchers to continue delivering the outstanding work pollinate is well-known for.
Tamara joins pollinate from Hall & Partners, where she spent the past 10 years living and breathing brand and advertising research, most recently setting up the company’s Australian branch. During her time in the UK she focused on a wide variety of projects including brand health tracking, communications evaluation, segmentation, and NPD.
Howard Parry-Husbands, Managing Director of pollinate, said : ‘Tamara is a great addition to the pollinate team as she brings extensive experience managing large and complex multi-country studies across a diverse client portfolio.
Tamara’s international perspective, inquisitive mind, drive and passion for all things strategic ensure she fits right into pollinate’s distinct culture and help to cement our agency’s position as a leader in strategic research. She has already hit the ground running managing projects around sustainability and media planning, using our proprietary Engage™ model.’
Tamara is delighted to be working with such a clever and switched-on team at pollinate : ‘I have always admired pollinate’s unrivalled reputation in research, and it is a great opportunity to be able to contribute to that success. These are very exciting times as the company experiences strong and continued growth amongst its client base and I’m thrilled to take up the challenge of developing the business further whilst ensuring our strategic work continues to push the boundaries of research.’
pollinate was founded in 2004 and employs some of Australia’s best outside-the-box thinkers, develops world-class models and launches successful businesses which continue to change the paradigm of communications. The agency is committed to putting the best thinking and actionable output in everything it does.
