Pollinate appoints Vanessa Morrison
Strategy and research consultancy Pollinate has appointed Vanessa Morrison as research director strategy. Morrison comes across from All About Eve and as a marketing specialist and research director at Vivid & Firefly.
The announcement:
Pollinate appoints Vanessa Morrison
Expert strategy and innovations research consultancy pollinate today announced
the appointment of Vanessa Morrison as Research Director Strategy in its Sydney
offices.Vanessa brings with her 15 years of experience in both planning and research. She
sat on the board at Euro RSCG Wnek Gosper in London and was Global Strategic
Director at Nitro Sydney. Most recently she has worked as a specialist in marketing
to women at All About Eve and was a Research Director at Vivid & Firefly.Vanessa is delighted to join pollinate : ‘It is not always easy to find a good fit for
someone with my experience – I am a planner at heart, and I see my role as
working with clients to solve their business challenges. Many research companies
say they are strategic, but what really appealed to me about pollinate is how high
up the food chain they are with clients. They do not just take a research brief, they
actually work out the issues and then design the research around solving them. It
reflects how all business is changing – anyone who offers strategic insight needs to
go that one step further and ensure they help clients keep their businesses dynamic
and relevant.’Howard Parry-Husbands, Managing Director of pollinate, said : ‘Vanessa is a great
addition to the pollinate team as she brings a wealth of experience across a diverse
client portfolio. She has already proven her value to our business in the short time
she has been with us, by providing profound insights on brands ranging from
alcohol to furniture and bed linens. And we are delighted to have Van Morrison
working with us!’Pollinate was founded in 2004 and is the expert in understanding influence to drive
change. Uniquely positioned alongside sister advocacy agency soup, pollinate
continues to lead the market in innovation and communications research.
Source: Pollinate press release
