Popcorn is a ‘guilt-free’ snack in AJF GrowthOps’ campaign for Cobs
AJF Growthops is positioning popcorn brand Cobs as a guilt-free snack in its latest campaign.
The platform ‘Pop it like it’s Cobs’ leads the campaign, posing a variety of situations in which Cobs makes for the perfect snack.
Cobs’ head of marketing and innovation, Kristie Ellerton, said: “Cobs believes in bringing real ingredients and transparency back to snacks. And whether you need to tame hungry kids, the 3pm cravings hit, or you’re binging on a series – we’ve got a snack that satisfies without weighing you down.”
AJF GrowthOps chief creative officer, Josh Stephens, added: “Our challenge was to launch a creative platform that felt as light and moreish as the Cobs products themselves. This is just the beginning, and we’re excited to see how the campaign can support the growth of this fantastic brand.”
The campaign will be running online and OOH.
It was produced by Pixel and directed by Paxi and Cem.
Credits
Client: Cobs
Head of Marketing and Innovation – Kristie Ellerton
Brand Manager – Samantha Moriarty
Assistant Brand Manager – Amelia Fayman
Creative Agency: AJF GrowthOps
Chief Creative Office – Josh Stephens
Senior Copywriter – Melanie Stevens
Senior Art Director – Lauren Doolan
Senior Strategist – Rebecca Heard
Senior Account Director – Xavier Hogan
Account Manager – Amy McKay
Broadcast Producer – Claire Luongo
Music Composition: Otis Studios
Sound: Final Sound
Production Company: Pixel
Director – Yvette Paxi
Director / DOP – Cem Hizli
Executive Producer – Haley Polacik
Producer – Monique Mulcahy
lets hope this props up GO’s revenue…after looking at their financial report…ABSYMALL is an understatement
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Can’t just say good work can you?
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