Popcorn is a ‘guilt-free’ snack in AJF GrowthOps’ campaign for Cobs

AJF Growthops is positioning popcorn brand Cobs as a guilt-free snack in its latest campaign.

The platform ‘Pop it like it’s Cobs’ leads the campaign, posing a variety of situations in which Cobs makes for the perfect snack.

Cobs’ head of marketing and innovation, Kristie Ellerton, said: “Cobs believes in bringing real ingredients and transparency back to snacks. And whether you need to tame hungry kids, the 3pm cravings hit, or you’re binging on a series – we’ve got a snack that satisfies without weighing you down.”