Acast launches Acast Marketplace, giving advertisers access to podcast titles on a global basis
Podcast platform Acast has launched an advertiser marketplace – Acast Marketplace – which allows advertisers to purchase globally, and in Australia, across the Acast podcast suite.
The new marketplace will give advertisers access to both direct and automated sales across all of Acast’s markets.
Acast will now allow advertisers to access its inventory on Acast Marketplace
Acast offers dynamic ad insertion in 13 markets around the world, having first invented the offering in 2014.
Acast exceeds 20m listens in Australia each month and reports global ad spend has increased 90% over the past year. The number of unique advertisers spending with Acast in Australia increased 52% over the same period to more than 250.
Through Acast Marketplace, brands can access the three main pillars of podcast advertising, as explained by Acast:
Ads: Providing meaningful reach at scale, bought direct or through Acast’s automated platform. Sophisticated, contextual targeting uses dynamic insertion technology to reach the right audience, in the right way, at the right moment, as many times as required.
Sponsorship: Show hosts delivering brand messages in their own unique, trusted voice.
Branded content: Building an even deeper connection with listeners, through dedicated branded segments or episodes within popular existing shows, or a bespoke, standalone podcast series.
All Acast advertising meets GDPR regulations and offers accountable insights, the company said. Acast is also certified against all four of the IAB’s compliance metrics.
Henrik Isaksson, Acast managing director for Australia and New Zealand, said: “Acast Marketplace sets a new standard for the entire podcast industry by bringing everything we do for advertisers under a single, easy-to-access umbrella.
“While Acast Marketplace is being launched globally, it is also a much-needed tool for Australian advertisers. With our unparalleled reach, unique audience and list of premium content creators, Acast Marketplace will give local advertisers an easy and efficient way to advertise in what we believe is the widest range of publishers and independent podcasters in Australia.”
Acast said its Marketplace will continue to expand and develop throughout 2020 — including innovations in its technology, growing its artificial intelligence functions, and further exploration of pioneering voice recognition.
