Porter Novelli Australia bolsters full-service capability with new senior hires

Clemenger Group communications agency Porter Novelli has amplified its digital and social media capabilities with the recent appointment of Calum Easton as its new digital and social lead, alongside several new hires across Melbourne and Sydney.

Porter Novelli announced significant changes to its leadership structure back in January this year. The leadership team is supported by CEO Rhys Ryan and chief operating officer Arj Ganeshalingam, both of whom were promoted to their respective positions in January.

Easton brings with him 15 years of global experience, having spent the past four years as social media director at advertising agency TBWA while also developing a successful social network app, Cheer Me.

Complementing the agency’s existing social team, Easton will work in collaboration with the firm’s leadership and creative services team to bring strategic rigour to digital programs and create new opportunities for new and existing clients.

“I’m thrilled to have joined Porter Novelli and experience the stellar culture that I had heard so much about. My advertising and startup background in social and digital strategy has been a great match with the smarts already in the team, and I’m delighted to be delivering further solutions and opportunities for our clients,” Easton said.

Also returning is Alexandra Berriman as client partner, following three years with the Victorian Government Treaty Branch and COVID-19 communications team. Berriman is an award-winning communications and engagement professional with more than seven years’ experience across State and Federal governments, health, Aboriginal affairs, property, enterprise technology and agriculture.

In recent weeks, the agency has made several new appointments, including senior consultant Lauren Atallah in Sydney, who joins the company from a role as Media Adviser in the Department of the Prime Minister and Cabinet, following stints in federal portfolios including Trade, Tourism and Investment, Education and Social Services.

Consultants Alice Wilson and Annie Collison have also joined in Melbourne, working across multiple clients across Aboriginal affairs, health and agribusiness. Wilson joined the team from the publishing industry and brings high-calibre content creation and project management skills to her role.

CEO Rhys Ryan said: “We are delighted to welcome these impressive new people to our growing team. Each of them brings new capabilities, new connections, a fresh point of view and a breath of fresh air. They share our passion for purpose and their expertise will strengthen Porter Novelli’s efforts to create positive change for all of our clients.”


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