Porter Novelli wins Bupa
Private health insurance company Bupa has appointed Porter Novelli as its PR agency.
The announcement:
Sydney, AUSTRALIA, 16 August 2010 – Following a competitive pitch process, Porter Novelli Sydney has been selected to provide public relations consulting services for Bupa Australia, Australia’s largest privately managed health insurance provider, which operates the trusted and respected brands MBF, Mutual Community and HBA.
Porter Novelli was awarded the three-year contract following an intensive selection process involving several of Australia’s most experienced agencies. The consultancy will work with Bupa Australia on a brand-building, stakeholder and community relations and corporate reputation brief.
Bupa Australia’s Director of Marketing, Product and Corporate Affairs, Mark Engel, said Porter Novelli would work closely with the Bupa Corporate Affairs team at both a strategic and a day-to-day level to provide an even greater range of corporate communications and public relations services to the Bupa Australia business.
“We look forward to working with Porter Novelli to develop an integrated public relations strategy that not only aligns with our overall strategic brand and marketing objectives, but also supports our business on its journey towards becoming Australia’s favourite healthcare company. This partnership will assist us in further enhancing our brand position and reputation amongst key stakeholder groups, as well as help us to reiterate the ways we help our members live longer, healthier, happier lives.”
Richard Muller, Managing Director, Porter Novelli Sydney, says: “We are honoured to be engaged by Bupa Australia, a leading healthcare provider and part of the internationally renowned Bupa Group. Our selection by Bupa caps off significant new client acquisitions over recent months. At Porter Novelli we take an integrated approach to public relations, drawing upon the creativity and experience from our different practices to achieve great results for our clients. We believe this approach will help build the Bupa brand and raise its profile as a healthcare leader.”
Porter Novelli ‘s appointment to Bupa Australia is the latest in a string of major client wins over the past six months. MYOB – Australia and New Zealand’s largest provider of business software solutions and services – engaged Porter Novelli following a competitive multi-agency pitch to strengthen its brand positioning and corporate reputation. Corporate Express and Power & Data Corporation have selected the agency to drive brand awareness, while PC Tools has engaged Porter Novelli on a consumer lifestyle and corporate communication brief extending to other markets in the Asia Pacific. Porter Novelli has also recently undertaken a brand ambassador project for MasterFoods, and has been appointed to advise on significant health and human services projects for both Federal and NSW government departments.
Source: Bupa press release
