Colgate-Palmolive has appointed public relations agency PPR to manage the social media for its oral care, personal care and home care businesses.
The appointment will also occasionally extend to public relations campaigns across Australia and New Zealand.
PPR is set to implement social strategies for products including Colgate Optic White and Total toothpastes alongside personal and home care brands such as Cuddly and Ajax.
Colgate-Palmolive includes 13 Asia-Pacific brands such as Palmolive Naturals, Colgate, Ajax, Cuddly, Palmolive, Fluffy and Tender Care.
Dena Vassallo, chief commercial officer at PPR, said: “This is a significant win for PPR. We are proud to work with such a respectable and well-trusted brand, and we are excited to work with Colgate-Palmolive to build an engaging social presence.”
Colgate spokesperson, Yvonne Hsu said: “Colgate believes everyone deserves a brighter future for themselves, their families and their communities.”
Other clients of PPR include Dell, Emirates, Foxtel, Bunnings, McDonalds, Petbarn, The Good Guys and Victoria Racing Club.