TUH Health Fund appoints Brother & Co to creative duties

Independent brand and creative agency Brother & Co has been appointed as creative agency of record for TUH Health Fund.

The agency, which was launched in 2012 by brothers-in-law Piet Human, former GPY&R Brisbane executive creative director and Kurt Viertel, former managing director of Clemenger BBDO Brisbane, will work with the TUH in-house marketing team to grow the brand.

Viertel, co-founder and strategist at Brother & Co said the appointment was good timing, due to TUH’s Health Fund 13.5% membership growth last year.

“Health insurance is a highly competitive industry and we look forward to working with the TUH team to communicate the distinct benefits of their unique member-focused fund,” Viertel said.

Chris Moses, TUH marketing and communications manager added: “Brother’s experience with member-based organisations, strong creative thinking and digital offering made them the perfect partner for TUH to maintain our growth trajectory.”

Brother & Co’s other clients including University of Southern Queensland, The Vita Group, QBANK, Profitable Hospitality, GoGetta and Silver Chef.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019. She completed her degree at the University of Sydney in Media and Communications. She's previously travelled overseas for internships, including to South Korea, where she worked as a reporter for The Korea Herald.

topics Brother & Co, Chris Moses, GPY&R Brisbane, Kurt Viertel, Piet Human, TUH Health Fund

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