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TUH Health Fund appoints Brother & Co to creative duties

Independent brand and creative agency Brother & Co has been appointed as creative agency of record for TUH Health Fund.

The agency, which was launched in 2012 by brothers-in-law Piet Human, former GPY&R Brisbane executive creative director and Kurt Viertel, former managing director of Clemenger BBDO Brisbane, will work with the TUH in-house marketing team to grow the brand.

Viertel, co-founder and strategist at Brother & Co said the appointment was good timing, due to TUH’s Health Fund 13.5% membership growth last year.

“Health insurance is a highly competitive industry and we look forward to working with the TUH team to communicate the distinct benefits of their unique member-focused fund,” Viertel said.

Chris Moses, TUH marketing and communications manager added: “Brother’s experience with member-based organisations, strong creative thinking and digital offering made them the perfect partner for TUH to maintain our growth trajectory.”

Brother & Co’s other clients including University of Southern Queensland, The Vita Group, QBANK, Profitable Hospitality, GoGetta and Silver Chef.

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