Perth PR agency Devahasdin has fired client Qatar Airways.
In an email to contacts, the agency’s founder Sandra Devahasdin described the relationship as “untenable”.
Devahasdin would not reveal the reason for the split, telling Mumbrella Qatar Airways “does not fit into our business plans”.
Devahasdin began working with the fast-growing airline, recently voted the best in the world for the second year running, nine months ago.
The email from Devas read:
Devahasdin will no longer be the PR representative for Qatar Airways, effective immediately.
While we very much enjoyed working on and achieving great results for the launch and several promotions, an ongoing effective relationship is untenable.
We would like to thank you for your support of Qatar and Devahasdin, and trust we will be in touch with you before too long regarding other client matters.
Qatar Airways were unavailable for comment at the time of writing.
Qatar Airways recently announced it would bring the first Boeing 787 Dreamliners flights to Australia, although one aircraft was grounded the day after the announcement due to an electrical problem.