PR agency offers job for best tweet
PR agency Porter Novelli is to use only Twitter to find its next Sydney staffer.
The agency is challenging a potential account exec or senior account exec to get its attention with a single tweet.
The deadline for the tweet – with the hashtag #socialCV is this Sunday.
The recruitment process is being run by PN Social, the Omnicom agency’s social media division, with the senders of the best three tweets to meet the brief “make us love you” being offered an interview.
Annalise Brown, managing partner at Porter Novelli, said: “Social media now plays a role in everything we do as PR professionals, so why not use it for recruitment? It’s difficult to assess how social-savvy someone is in a covering letter, that’s why we’re asking candidates for a practical demonstration of their knowledge and ability.”
Applicants are also allowed to include a link to a supporting page or site.
A typical day at Porter Novelli Sydney… https://t.co/dyPJx83z9F
— Porter Novelli AU (@PN_Sydney) July 8, 2013
The top three will be announced next Thursday.
Porter Novelli is not the only employer currently running a competition to get a job using the hashtag #socialCV. Vala Afshar, chief marketing officer of Entrasys is also currently running a recruitment process using Twitter only with the identical hashtag.
Afshar’s @SocialCV job offers “a six figure salary”. A spokesman for Porter Novelli told Mumbrella that its #SocialCV contest is “entry level salary at competitive market rate”.
Update: Porter Novelli asked people to also include the agency’s Twitter handle @PN_Sydney in the tweet. A spokesman explained: “It’s mainly so that we can ensure that serious applications are coming directly to us so they don’t get filtered out in the larger conversation around the hashtag. It still offers a bit of room in the fact that you can link to a blog post, instagram, vine etc for added content.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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#socialCV, or #lameStunt?
Forget skill or experience…
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Does everyone who tweets with that hashtag get a job there, because everyone who tweets with that hashtag clearly knows more about social media than PN?
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These people seem to envisage Twitter as magic, a tweet is a spell. So they are looking for the best spellcaster.
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Doesn’t twitter only rank around No 6 or 7 in social media popularity? Does that mean PN are looking for No 6 or 7, rather than a No 1 candidate? Still, nice view.
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I like what you said, Trash Hag. It reeks of people who think channel first, rather than quality of content.
Amateur.
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