PR agency Society set to launch two brands in US

PR consultancy Society has been tasked with launching two Australian brands in the US.

The announcement:


(AUSTRALIA)- SOCIETY, an agency born from PR and built for business impact, has been appointed to two brand launches in the United States. SOCIETY will be launching Australia’s most-awarded pet brand Rufus & Coco, and Australia’s iconic Violet Crumble into the U.S.A. market with integrated campaigns focusing on PR, influencers and sponsorships.

Established in Sydney, Australia a decade ago, Rufus & Coco recently debuted an exclusive line of premium DIY dog shampoo and grooming products at PetSmart’s 1,459 stores across the U.S.A., and SOCIETY is charged with building awareness with American pet-lovers.

Violet Crumble, which is back in Australian hands with Robern Menz after a deal with Nestle announced in January this year, has been a much-loved chocolate bar since 1913. Robern Menz sees a strong opportunity in the U.S.A. and has appointed a new distributor to help strengthen their export strategy and reach, whilst SOCIETY focuses on building brand awareness amongst trade customers and American consumers.

“We are honoured to be the communications custodian of two amazing Aussie brands in my home market, the United States. It can be daunting for brands to launch into the US market, but now is a great time to do so. Consumer confidence is high, quality products are desired, and there has never been more ways to effectively go to market,” said Founder and Managing Director of SOCIETY, Dena Vassallo.

“It’s a privilege to bring an iconic and historic brand such as Violet Crumble to the rest of the world, and at the same time, we are thrilled to share an up-and-coming company, like Rufus & Coco, with millions of Americans,” she continued.

With the aim of ‘starting a revolution,’ SOCIETY launched with founding client, and national Australian success story, MyBudget. Today, the agency works with brands such as Adelaide Casino, San Remo, Rundle Mall and the Radio Rentals Group.


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