PR agency wins four Foster’s beer brands

PR agency Liquid Ideas is to manage several major Foster’s beer brands after winning two competitive pitches.  

The first pitch was for Foster’s Premium portfolio – Cascade, Pure Blonde and Crown Lager. There was also a separate one for Foster’s craft beer Matilda Bay.

Liquid Ideas – run by MD Stuart Gregor – focuses on drinks, food and leisure clients.

The PR brief for Liquid Ideas strecthes to events and sponsorship leverage, along with working with other agencies across both consumer and trade communications.

Gregor said: “We are incredibly proud to be working with Crown Lager, Pure Blonde, Cascade and Matilda Bay. Between them they amount to any PR company’s dream – Australia’s finest beer (Crown Lager), the fastest growing beer in the land (Pure Blonde), the oldest and most beautiful brewery in the country (Cascade) and Australia’s original craft beers (Matilda Bay).”


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