PR and celebrity to be explored at CommsCon in session featuring Jane Fonda, Dynamo and Poh case studies

CommsCon logoExperts in celebrity-led marketing will share their tips on maximising the PR benefits of endorsement deals at next month’s CommsCon conference.

CommsCon takes place on March 20 and is organised by Mumbrella’s parent company Focal Attractions.





The session will be moderated by Sean Pickwell, MD of celebrity endorsement specialist Waterfront.

Panelists include Justin Ricketts, CEO of Ensemble Australia, who will share the inside story of how ING Direct brought magician Dynamo to Australia. Ensemble specialises in linking branded-produced content with entertainment.

Another case study will offer insights into how Fitness First brought fitness guru Jane Fonda to Australia for the relaunch of the brand.

The Jane Fonda case study will be presented by Ogilvy PR Health’s Sally Strautins.

Poh Malaysia KitchenAnd lessons from how Malaysia Kitchen used Masterchef winner Poh Ling Yeow to talk to Australian consumers and the food industry will be presented by Crossman Communications’ Edwina Brook.

The program for CommsCon is available via this link. Sessions already announced include a keynote presentation from Joe Jareck, director of public relations for the LA Dodgers; an overview of the world’s best PR thinking from Cannes Lions, CLIOs and Cristal Festival juror James Wright, agency lawyer Stephen von Muenster’s querstion and answer session on new legal developments that PRs need to be on top of; and a series of best practice case studies.

Early bird discounts for CommsCon end tomorrow.


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