PR firm One Green Bean opens Amsterdam office
Australian founded PR, social and influencer agency One Green Bean (OGB) has expanded its services, opening a new office in Amsterdam, The Netherlands.
The new office joins OGB Sydney, established in 2007, and OGB London, which opened in 2015.
The office will be led by business director, Sophie Nicholson, who has held senior roles in both OGB Sydney and London since 2016.
Founder and global ECD, Kat Thomas
Kat Thomas, OGB’s founder and global ECD said: “Further international expansion has been a continued ambition and we’re thrilled to add Europe to our big little network. Our Amsterdam office will ensure we remain plugged firmly into Europe in the post-Brexit landscape, offering a global perspective coupled with a deep understanding of local nuances and news agendas. Amsterdam is a standout creative and cultural hub, it was a natural next step for us and an exciting one for our clients and team.”
To support this expansion, OGB has also unveiled a new brand identity: “To position itself as a Big Little Agency that offers clients the unrivalled commitment to creativity and agility of a boutique operation, combined with the reach, reliability and rigour of a global network, which it achieves via shareholder, Havas.”
The new global positioning is “Creativity that powers Conversation”.
This expansion will strengthen OGB’s ability to service its global clients, including Hotels.com, Vodafone Smart Tech, Strongbow and Cereal Partners.
Simone Gupta, Havas PR CEO continued: “In the global earned media agency landscape, there is a real opportunity for a creatively led, agile, independently minded network. With the backing of Havas Group, One Green Bean can fulfil international ambition. It is a really proud moment for the Australian PR community, that Kat Thomas and the team have successfully exported this model.”
Havas PR CEO, Simone Gupta
Gupta was appointed as head of Havas PR in March, adding Red Havas to her remit, after she was announced as OGB CEO in 2019.
OGB recently won the PR account for Airtasker, following a three-way pitch process.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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