PRCA expands to Australia, building a network across the country

The Public Relations and Communications Association Asia Pacific has launched the PRCA APAC: Australia Network.

The group launch follows significant membership growth in the region and is the latest initiative aimed at providing events, information, support, and advice to practising PR and communications professionals in Australia.

Founding Members include:
• Helen Graney, CEO, Jack Morton and Weber Shandwick, Australia
• Richard Brett, CEO, Ogilvy, Australia and New Zealand
• Jo Scard, founder and CEO, Fifty Acres, Australia
• Alice Smith, duty managing director, Archetype Australia
• Amelia Tipping, managing director, Hill+Knowlton Strategies
• Rebecca Wilson, EVP international, We Communications, Australia
• Melissa Shawyer, co-founder and managing director, The PR Group, Australia
• Hollie Jones, senior account director, Liquid PR, Australia
• Karen Coleman, managing director, Archetype, Australia
• Jessica Makin, senior PR manager operations & workplace communications, Amazon, Australia
• Andy Scales, director, Campaign Lab, Australia
• Craig Badings, partner Sydney, Senate SHJ, Australia


The Australia Network is dedicated to supporting the industry in Australia as well as representing the countries in APAC and globally. Focused on igniting ambition and uniting practitioners across the region, the network will highlight best practice and champion PR’s importance in business and society.

Commenting on the launch of the network, Tara Munis, head of PRCA Asia Pacific said: “Given the resources and incredible platform of the PRCA, we have the power to implement and support initiatives that address challenges in the Australian PR and communications industry. We believe that through the leadership and expertise of our new Board, we can further strengthen Australia’s position as industry leaders in APAC.”

The PRCA is the world’s largest professional PR body, representing more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, Hong Kong and Buenos Aires, we are a global advocate for excellence in public relations. It delivers training, industry data, and global networking and development opportunities. The PRCA also manages the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.


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