Bank of Queensland scares off posh home buyers in latest campaign
A new campaign from Bank of Queensland shows a team of its support staff making efforts to scare off a rich man to keep homes affordable for everyday Australians, in its latest work via its internal agency, The Inside Job.
The campaign, ‘Never Home Loan Alone’ showcases BOQ’s ‘above-and-beyond service and support to all customers in their home buying and refinancing journeys’, using unruly neighbours to turn off a bidder at an auction.
It sees a stakeout van labelled ‘Beekeepers on Queen St monitoring a local auction, who interfere when a bidding war begins to emerge. The two spots show different scenarios where the posh older man is subsequently turned off the property by the neighbours, coordinated by the team of BOQ home loan specialists, ‘armed with great rates and even greater service’. This leaves the door open for the aspiring couple to nab the home at a good price.
In spot one, its a heavy metal drummer that is the ‘nightmare neighbour’, appearing from the garage next door, while in spot two, a pair of nudists emerge from behind the hedge.
General manager, retail marketing for BOQ, Melody Townsend said: “Whether you’re currently planning on buying your first home or thinking about your next one, there are many big decisions to be made, which is why it’s important to feel supported from the moment you find a great rate all the way to your settlement date.”
Creative head at the internal agency, The Inside Job, Stephen Thompson said: “We instantly knew we wanted to bring Bank of Queensland’s unique proposition to life with a campaign that was exciting, fun and that really stood out in the category, but at the same time, stayed true to the brand’s core values. And we’re thrilled with the result.”
In July, Bank of Queensland consolidated its media agency set-up following the acquisition of ME Bank in 2021, now splitting it across a Performics and Initiative solution. The consolidated account is thought to be worth around $25 million in billings, with the incumbent on the Bank of Queensland account losing out in the pitch.
The campaign will run across all major channels including OOH, TV, BVOD, radio, socials, and digital.
Credits:
Client: Bank of Queensland
Creative Agency: The Inside Job
Group Creative Head: Stephen Thompson
Creative Services Lead: Anna Takarangi
Creative Lead: Mick Bakos
Copy Lead: Ed Pitts
Brand Creative: Andy Roberts
Senior Copywriter: Leah Dunkley
Multimedia Designer: Harlan Alston
Brand Designer: Ellen Swadling
Production Credits:
Production Company: Taxi Film Production
Director: Matt Kamen
Production Company Producer: Imogen Faith
Sound Production Bang Bang Studios
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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