Prestige Group Australia appoints EVH and Spark Foundry as agency partners

Luxury fragrance portfolio Prestige Group Australia appoints Australia’s creative communications agency EVH as its PR, communications and events partner, as well as Spark Foundry as its media agency for the execution of its strategic brand projects in 2022.

Both agencies will work collaboratively to support the company’s mission of building strong brand presence and engagement for its portfolio of fragrance brands across the Australia and New Zealand markets. The selection of fragrance brands the agencies will work across include Versace and British brand Atkinsons 1799.

Established in 1983, the Prestige Group trades in luxury fragrances and cosmetics distribution. The Australian subsidiary officially opened January 2022, with a strong portfolio of brands including; Versace, Moschino, Missoni, Dsquared2 and Atkinsons 1799, with more brands to come.

EVH long-standing clients of EVH include Aesop, Alex Perry, Dion Lee, Farfetch, Fendi, Hublot, Moët Hennessy Australia, Technogym, Van Cleef & Arpels, Vida Glow and more.

Prestige Group of Brands general manager, Jacqui Vargha, said: “Prestige Group of Companies has an incredible history in Asia and with the appointment of EVH and Spark Foundry in the Australian market, we are well positioned to achieve our ambitious goals.”

Spark Foundry general manager, Peter Roins, commented: “It’s exciting to work with a company that represents global fragrances that not only have such a rich history and Australian following but that have such ambitious growth plans.”

EVH founder and managing director Emma van Haandel, added: “The EVH team have a deep understanding of the fragrance market globally and we look forward to helping each brand under the Prestige Group banner make an impact in the ANZ markets in 2022 and beyond.”


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