Sealy Posturepedic launches new brand campaign via Cummins & Partners

Kalila Welch

March 14, 2022 2:24

Sealy Posturepedic has launched a new brand campaign in partnership with Cummins & Partners.

The campaign proposes that mattress support should be as rigorously tested as the safety of luxury vehicles, targeting the next generation of Australians with a crash course in what to look for in a bed.

The campaign features crash test dummy S.A.M (sensor equipped mannequin) to demonstrate the impact of both good and bad support on the human body. S.A.M is based on the real life testing apparatus used in the development of Sealy Posturepedics technology.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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