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Presto kicks off campaign focusing on content library and pricing

Following the launch of its TV product last week Foxtel and Network Seven’s streaming joint venture Presto has kicked off a TV campaign highlighting its content library and pricing.

The TV spot, created internally, is a montage of the various content users will find in the service’s library set against music repeating the phrase “so unbelievable”. It ends with the tagline “How much can you watch for $9.99 a month?”

The campaign coincides with rival streaming platform Stan’s invitation to the public to preview the service which is a joint-venture between Nine and Fairfax Media.

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