PRIA launches virtual National Conference 2021

The Public Relations Institute of Australia has launched the latest instalment of its virtual  communications industry event, the PRIA National Conference 2021.

To meet the challenges the PR industry has faced in recent times, this year’s conference will be held over five consecutive days from Monday, 11 October through to the final session on Friday, 15 October.


With a new strategic direction spearheaded by recently appointed CEO, Louise Harland-Cox, the PRIA National Conference looks to build on the association’s key mission – to support and develop Australia’s best communicators by delivering industry-leading training, networking and knowledge.

“The calibre and breadth of our speakers is outstanding this year, the last year has forged extraordinary leadership, innovation and social change, and we want to explore what that means for our industry,” Harland-Cox said.

PRIA’s national president, Leigh McClusky added: “Our speakers have been at the leading edge of change and will bring incredible insight into the forces that have and will continue to shape the communications industry”.

Harland-Cox is PRIA’s first full-time CEO since 2017.

After more than a year of challenges, PRIA said the event aims to cut through the buzzwords, cliches and jargon at a time when clear, strategic communication has never been more important.

Speakers on innovation include: Keiran Schneemann, director of government Affairs, AstraZeneca
Luke Schepen, executive manager – strategy, marketing and corporate affairs, CBA, Chloe Browne, head of communications, ANZ, Airbnb Dan Jordan, head of public relations (ANZ), DiDi Shane Allison, CEO and founder, Public Address Joe Satari, head of consumer communications, Deliveroo.

Speakers on perspectives include: Clancy Overell and Errol Parker, The Beetoota Advocate
Zoe Daniels, former US Bureau chief and author, “Greetings From Trumpland” and Tim Duggan, founder and editor-at-large, Junkee Media.

Speakers on leadership include: Zach Kitschke, chief marketing officer, Canva, Matt Davis, CEO, Salvos Stores, Hayley Kerrigan, global head of brand and communications, SafetyCulture, Bessie Hassan, Global head of Communications, Finder, Skye Lambley, group managing director, Herd MSL and Peter O’Sullivan, general manager, group external communications, Woolworths.

Speakers on social change include: Anastasia Symons, brand and marketing manager, RUOK Mitch Wallis, founder and CEO, Heart On My Sleeve, Marianne Sison, RMIT, Jenny Muir, principal adviser, engagement and communication, National Mental Health Commission and James Wright, global CEO, Red Havas.

PRIA is also extending invitations to the next generation of leaders, with specific sessions designed for students and new emerging voices to give their perspectives on the challenges we all face. More information on student and emerging leader initiatives to come.


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