Positive spin: How the PR industry is surviving lockdown
How have the recent lockdowns in various parts of Australia and the continued Greater Sydney lockdown affected the PR industry? As an industry that usually thrives on face-to-face business, Mumbrella asks a variety of PR leaders just how they are approaching the situation and what it means for the future of the industry and their businesses.
Maz Coote, founder and director, Coote Connex PR
Coote
What has been most apparent with the lockdown version two has been the human element. During the first lockdown the new remote work rhythms created a sense of novelty that got us through a tough time. Second time round, that novelty is now gone and our focus is on daily progress towards positive attitudes and forward progress with our clients. One initiative we have introduced is a fortnightly lunch and learn that we run for our team and our 50 odd clients across the group.
Last week we had journalist Jessica Ridley lead a masterclass in presenting skills, and next week we have Olympic team nutritionist Peta Carige leading a 101 on using fuel as food in the home office. Coote Connex are arranging these sessions for external businesses also – and we find they work really well for team morale but also putting a spotlight on up-skilling in areas that are useful during these pandemic conditions.
