Prime revenue falls 4.7% in tough market, but group posts profit of $7.83m

August 23, 2019 11:02

Prime Media’s revenue has declined by 4.7% for the 2019 financial year, down $9.4m to $191.86m from 2018’s $201.25m.

The regional TV broadcaster cited a soft ad market (particularly in the lead up to the federal election), ongoing drought, increased fees and the impact of Google and Facebook as reasons for the decline, but emphasised the positive impact of the Boomtown initiative and upcoming Tokyo Olympics.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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1 COMMENTS

Come on... 23 Aug 19

Surely Investors aren’t buying the Boomtown line?

What metrics are in place to determine the difference between BAU revenue that your sales people generate and boomtown revenue? Or are sales people never the reason for growth moving forward?

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