Princess Polly reappoints Adcore to its SEM

Online fashion retailer Princess Polly has reappointed Melbourne-based Adcore to its global SEM account.

The announcement:

Australia’s leading online fashion boutique, Princess Polly has reappointed PPC tech agency Adcore to its global SEM account following the outstanding successes and results off the back of its local and international expansion in the last 18 months.

The Melbourne based agency will continue managing its search engine marketing with the aim to continue the upwards trajectory into the US and other international regions currently seeing strong demand.

Since launching on the Gold Coast in 2010, Princess Polly has grown to over 200 people with international offices now including LA. Known in the industry for its strong ethical and sustainable fashion, they are also known for their authenticity with their no-photoshop policy to give true representation to all girls all over the globe.

The re-appointment consolidates Adcore’s expanding eCommerce portfolio including Icon By Design, Afends, Bardot, Chempro, Pharmacy Direct and Tentworld to name a few.

Head of Operations Ronit Moll said she was thrilled to continue the team’s tireless work to get to this point and noted the strong natural synergies both teams had with each other to continue the upwards trajectory.

“With the Covid crisis causing a paradigm shift in eCommerce, it has created opportunities for those in the industry who are fleet footed and see the clear potential across eCommerce if done right. Google is as competitive as ever, and we are extremely proud of this re-appointment which consummates our partnership in taking Princess Polly to even further successes.

“Furthermore, we pride ourselves on raising the bar across SEM and our customer retention speaks volumes to the care and dedication the whole team shows towards each and every client.”

Princess Polly’s Head of Performance Kim Zorn commented: “The last 12 months we have seen exponential growth as a business and we have been extremely impressed with Adcore’s dedication, knowledge and shared vision to take our paid media to the next level. They are a crucial part of our continued international expansion.”

Source: Adcore media release


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