Principals creates new brand identity for Australian Energy Foundation
Melbourne-based branding agency Principals has been engaged by the Australian Energy Foundation, following its renaming from Moreland Energy Foundation.
Principals was briefed to create a “bold, smart and approachable identity” to reflect the name change, and came up with the energy-burst logo to represent the rays of the sun.
The Australian Energy Foundation’s new brand identity and logo, created by Prinicipals
The agency stated that the new logo represented meaningful change and the new horizons the organisation will reach in the near future.
The Australian Energy Foundation’s new brand
The rebrand was inspired by a change in strategic direction for the Australian Energy Foundation with the aim of engaging more partnerships with federal, state and territory governments, organisations and institutions.
Australian Energy Foundation chief executive officer, Alison Rowe, said: “We are thrilled with the new brand identity which cleverly brings to life the foundation’s refreshed positioning. This new look will help us to accelerate our vision of an equitable zero carbon society on a national stage.”
Principals group strategy director, Tim Riches, said: “It’s been a pleasure working with the Australian Energy Foundation team on a significant and inspiring cause. Our aim was to capture the foundation’s drive to empower communities to take action on energy and climate, and we hope this brand will help them to amplify the impact nationally with a sense of optimism and momentum.”
topics
Alison Rowe
Australian Energy Foundation
Moreland Energy Foundation Limited
Principals
Tim Riches
