2013 – Print ads of the year

1. Ikea – the Ruddick and Abbutt 

Ikea created two possible layouts for hopeful Prime Ministers Tony Abbott and Kevin Rudd. The half page ads featured “kitchens fit for a PM” – the “Abutt” and the “Ruddick” – were created in-house and showed kitchens which had been designed around the well known traits of the political party leaders.

2. Federal Government – No Visa

The Federal Government’s ‘No Visa’ campaign was one of the most controversial of 2013 with Labor accused of running a politically motivated campaign funded by taxpayers ahead of the federal election. Tens of millions of dollars were spent telling people asylum seekers arriving by boat would be sent to Papua New Guinea and Nauru. The print component was especially criticised with many arguing those seeing the ads were not the target audience.