Private Media’s Smart Company launches paid subscription service

Private Media’s business masthead, Smart Company, has launched a paid subscription service for business owners, Smart Company Plus.

The announcement:

Private Media’s business masthead, Smart Company, today has launched a new content service for SMEs and business owners. Called Smart Company Plus the subscriber-only resource will contain expert guides, tools and templates, exclusive interviews and extensive company profiles detailing business strategies and tactics.

Priced at $9.90/month or $99 for a year, the new subscription service aims to ‘lighten the mental load’ for business owners looking for practical, actionable advice and support that will help them run their businesses and will include:

  • In-depth analyses of some of Australia’s fastest growing companies, with tactics and strategies from unicorns and trailblazers like Airwallex and Who Gives a Crap
  • Lessons on improving leadership style, using methods from the experts at Harvard Business Review
  • Compilations of insights from business leaders around the world, such as the founder of youth-media empire Junkee, Tim Duggan
  • Downloadable tools, guides and checklists across a range of subjects, from cash flow management to the R & D tax incentive.

“We’re excited to give our readers access to even more tools and insights to help them take their businesses to the next level,” says Smart Company editor, Eloise Keating. “We’ll interview leading entrepreneurs about the mistakes they’ve made and the lessons they’ve learnt, and we’ll share unmissable insights from some of the best business thinkers around.”

“The research we conducted and interviews we did with business owners kept pointing to the same thing – that clear information and relevant advice is hard to come by easily, even from the government sites,” says Zoe Dattner, head of publishing operations. “It was the natural next step for SmartCompany to step into this space.”

Smart Company is Australia’s leading business news and information publication for SMEs and startups and was founded in 2007 by Eric Beecher and Amanda Gome as the ‘community hall’ for entrepreneurs. It joins sister publications Crikey and The Mandarin in contributing reader revenue streams to Private Media’s audience focused business model.

Source: Private Media media release


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