Announcing the Programmatic Trading Mumbrella Masterclass
The rise of programmatic trading, what it is and how it will impact the industry will be the subject of the next Mumbrella Masterclass in early April.
Programmatic trading, using demand side platforms to electronically buy and sell advertising inventory in real-time, is expanding beyond the traditional online display advertising market and is making an impact in TV and even the digital outdoor space, attracting more providers to Australia and taking a bigger slice of marketing budgets.
The masterclass will consist of five sessions dealing with some of the common issues raised around the area, including:
- An introduction to programmatic by digital media consultant Jon Westnedge.
- A look at programmatic video
- A publisher case study with eBay
- A buyer case study
- An industry panel discussion looking at issues in the space
Among the speakers on the day will be MCNs sales director Mark Frain;Steve Hunt managing director in APAC for Tubemogul; Jason Tonelli, executive director, digital for media agency Starcom Mediavest; JJ Eastwood, GM of advertising, Ebay; Stuart Bartram MD, APAC of the Rubicon Project; Rhys Williams, head of media technology solutions AU/NZ, Google; Jo Gaines chief revenue officer for technology platform Brandscreen; and Jason Barnes MD of Pubmatic.
The session takes place on the morning of Wednesday, April 2.
