Promotions and voluntary redundancies as Val Morgan Outdoor consolidates NSW sales team

Val Morgan Outdoor has announced two promotions and two voluntary redundancies as it consolidates its NSW sales team to improve the experience for clients and agencies.

Under the new structure, three group sales managers will look after agency groups across Shop, Active and On-The-Go, seeing the NSW sales team consolidated into one overseeing the three business verticals.

Barnfather and Anthony have both been promoted in the new structure

Kristie Barnfather and Alex Anthony have both been promoted to group sales manager roles. Barnfather has nine years of experience across Pacific Magazines and VMO Active, while Anthony began his media career nearly five years ago in London.

Barnfather said she was delighted to expand her role within the VMO business.

“For the past four years, I have loved working within such an innovative, dynamic space across a wide breadth of clients. Val Morgan has an exceptional culture and has attracted such a great, talented bunch of people so I am thrilled to be continuing my growth within the business,” Barnfather said.

Anthony said now was a very exciting time for the business.

“Having seen this business continually strive for innovation and excellence in market, I am excited to continue my journey with VMO. I am passionate about our Outdoor network and proud to work for a business that echoes my values of transparency and working hard for our clients,” Anthony said.

Rounding out the team is Cherie Salt who continues her role of group sales manager. All three GSMs report directly to Liam O’Meara, Sydney sales director.

“We have managed to attract some amazing talent to VMO, so we are thrilled to develop our team for the future and progress our young team members into leadership positions. Both Kristie and Alex are very well respected in market, extremely hard-working and high achievers. Together with Cherie, our three group sales managers each bring their own experience and set of skills to their roles and are valuable assets to our business,” Geoff Cochrane, national sales director of VMO said.


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