Promotions at CHE
Advertising agency CHE has announced a restructure following the promotion of Mike O’Hare to ECD in September.
The announcement:
CHE announces its new creative structure following the recent appointment of Mike O’Hare as Executive Creative Director. The revised structure seeks to build the agency’s strengths across digital and traditional disciplines while supporting the exceptional talent and leadership in the creative group.
Following her involvement in the development and growth of many of Australia’s leading brands including Sportsgirl, Portmans, Cussons, The Age and Colonial State Bank, Sally Coggle has been elevated to Creative Director. With nine years under her belt at CHE, Coggle has been responsible for successful creative campaigns for Bonland Dairies, IGA, Organic Care, Bakers Delight and the Commonwealth Games, and is currently leading the creative charge for The Laminex Group, and Adairs.
Richard Ralphsmith has also been promoted to Creative Director. With a five year tenure at CHE, Ralphsmith has also held roles with M&C Saatchi in Sydney, London and New York, and Batey in Singapore, during which time he has produced major award‐winning campaigns for brands such as Mercedes‐Benz, Qantas, Singapore Airlines, Schweppes, McDonald’s, Bakers Delight, IGA Supermarkets, Retravision, Laminex and Earth Choice. Ralphsmith is President of the Melbourne Advertising and Design Club.
As the Creative Director of Simon Richards, Erin Gallagher’s role in the agency seeks to harness her digital, direct and crm capabilities ensuring cohesion across digital and traditional channels. According to O’Hare, building greater breadth and depth at the Creative Director level allows for continued strength across the creative department, aligning Gallagher’s digital expertise with Coggle’s art direction focus and Ralphsmith’s writing skills.
Recent success including wins with Retravision and the Salvation Army, is a result of the continued growth of the agency and is testament to the leadership and talent residing in CHE. In addition, O’Hare has also promoted Dom Megna, Rogan Briggs and Francis Bourke to Creative Group Heads for their consistent delivery of first rate work across a variety of demanding brands and in recognition of their mentoring roles in the agency. “Promoting from within CHE is simply an appropriate acknowledgement of the quality, consistency and sheer hard team work that makes this agency remarkable,” says O’Hare. “The agency continues to evolve and, from a creative perspective, we want to reward our best talent and foster the team’s passion for great, effective creative.”
Source: CHE press release
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