Property group Peet Limited appoints Initiative to handle media account
Australian property group Peet Limited has appointed Initiative Perth to handle its media account after a competitive five way pitch.
The group, which specialises in planning, design, development and environmental management of communities, has appointed Initiative to handle its media planning and buying, search marketing, programmatic, activations, social and content.
The appointment of Initiative comes as Peet shifts focus towards a national campaign approach.
The appointment comes as Peet shifts its focus from a state by state campaign approach to a national approach to help build the brand and grow business results.
Brendan Gore, Peet’s CEO and managing director, said in a statement: “The media landscape is a dynamic one and we are very pleased to be partnering with a firm like Initiative that is such a well-respected industry leader.
“We look forward to the significant contribution Initiative will make to Peet in the months and years ahead.”
Clive Bingwa, managing director of Initiative and IPG Mediabrands Perth, said the new appointment would involve a detailed media portfolio.
“We will be engaging leading edge connections platforms to drive business results across the country. We are absolutely thrilled to have been selected,” he said.
