Proposed local streaming quotas loom ahead of Warner Bros Discovery’s Max launch
As the government is expected to legislate local streaming quotas, Warner Bros Discovery’s new streaming service Max could be required to increase its Australian content slate upon next year’s launch.
The proposed quotas have been created to set minimum levels of investment in local drama content for streamers operating in Australia, but Warner Bros Discovery is among some of the largest global entertainment companies reportedly opposing the plans.
The quotas, which Labor originally planned to introduce July 1 this year, hope to hold streaming platforms to similar local content investment obligations as broadcasters.