Prostate Cancer Foundation launches Big Aussie Barbie campaign

Prostate Cancer Foundation Australia has launched a TV and direct mail campaign around its fundraising event, the Big Aussie Barbie.

The campaign features actor Les Hill, cricketer Matthew Hayden, celebrity chef Ben O’Donohue and rugby league stars Michael Ennis and Ben Ross.

The campaign, which claims that the disease kills eight Australian men every day, is running on outdoor, online ads, email, social media and direct mail as well as TV.


Agency: Friend
Creative Director:  Peter Vierod
Art Director: Andy Walsh
Director:  Gary Cunliffe, Plump Films



Sign up to our free daily update to get the latest in media and marketing