Proud and Punch launches campaign with WiredCo.

WiredCo. has launched a new integrated campaign for frozen dessert company, Proud and Punch along with Peter’s Ice Cream.

The campaign, led by a promotion posted by creator Millie Ford, aims to promote the company’s frozen dessert product which excludes added preservatives and calories. 

To support the lead content, WiredCo. claims to create a creative and playful correlation between the product’s USPs, consumers being flexitarian and the cultural trend of situationships through full press office, content production and creator marketing.