Stake launches ‘Onwards’ platform via 72andSunny
Australian investing platform, Stake, is helping today’s wealth-challenged generation overcome adversity via a fresh brand platform from 72andSunny.
Stake’s ‘Onwards’ platform uses a 30-second TVC directed by Dylan Duclos from Collider. In it, a young woman seeks to escape a dark, confusing maze filled with roadblocks and seemingly no exit. However, alongside an explanatory voiceover, the woman charges into a wall and escapes.
“‘Onwards’ is bigger than any one product or service. It’s a mindset, one that we see ambitious Australians embracing when faced with the challenging economic environment we’re living in,” explained Stake’s marketing lead, James Healey.
It says ‘Despite there being genuine difficulties in trying to get ahead these days, there’s still things I can do. Choices I can make.’ And Stake is here to inspire people to make those choices and help put them into action.”
Stake claims to offer a new way forward through this campaign.
The campaign not only aims to engage viewers but to encourage Australians to move through any roadblocks or obstacles that are in their way.
72andSunny president Ross Berthinussen said, “Unaffordable housing, spiraling inflation and a cost-of-living crisis have combined to make it harder than ever before for people to get ahead. The blueprint for progressing in life that worked in the past no longer works today. Stake empowers ambitious people who refuse to accept this stagnation to take control with a range of easy-to-use ways to manage their wealth. With Stake they can be confident of moving ‘Onwards’”.
Stake launched the campaign on Sunday during the first cricket test between India vs Australia with new brand TVC being the first cab off the rank to begin landing in this market.
The campaign launch aims to be impactful and engaging with a message that is relatable to Australians looking to grow their wealth.
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