Westpac has launched its first major branding campaign since appointing creative agency DDB to the account at the end of August.
The campaign kicked off with full page and fractional long copy print ads in the major metro Sunday newspapers.
The campaign seeks to position the bank as an investor in all things Australian across its 196 year history.
The campaign also appears as an animation on the bank’s own website. Outdoor ads, but no TV, will follow shortly.
The print ad:
Westpac’s media agency is Mediacom.
One of the outdoor executions due later this week: