Westpac awards creative account to DDB
Banking giant Westpac has awarded its creative account to DDB, Mumbrella can reveal.
The agency, which lost the ANZ business last year, beat Ogilvy in a head-to-head pitch that did not involve incumbent Big Red, the agency run by Ted Horton.
Acting general manager, strategic marketing Jim Tate said in a statement: “DDB demonstrated an excellent understanding and insight into our business that was evident through their creative presentations. There was great chemistry with the teams throughout the process and we are delighted to be working with a team with their leadership and creative capability.”
The pitch was part of a review of Westpac’s above-the-line advertising, and does not affect its below-the-line account, held by Lavender.
DDB Australia and New Zealand chairman and CEO Marty O’Halloran said that the win was a joint effort by both the Melbourne and Sydney offices.
“We made sure our best banking people were on this pitch regardless of geography. Both offices worked seamlessly together to produce outstanding work that clearly resonated with the Westpac team,” he said.
That was too quick, did they flip a coin?
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And Booom goes the Dynamite!
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Congratulations DDB.
Well done.
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