Westpac awards creative account to DDB

Banking giant Westpac has awarded its creative account to DDB, Mumbrella can reveal.

The agency, which lost the ANZ business last year, beat Ogilvy in a head-to-head pitch that did not involve incumbent Big Red, the agency run by Ted Horton.

Acting general manager, strategic marketing Jim Tate said in a statement: “DDB demonstrated an excellent understanding and insight into our business that was evident through their creative presentations. There was great chemistry with the teams throughout the process and we are delighted to be working with a team with their leadership and creative capability.”

The pitch was part of a review of Westpac’s above-the-line advertising, and does not affect its below-the-line account, held by Lavender.