Provocative ‘what’s your poison?’ alcohol education campaign from 303 MullenLowe

June 8, 2023 9:17

The Western Australia Mental Health Commission and Cancer Council WA has tapped 303 MullenLowe for a new campaign for its ‘Alcohol. Think Again’ public education initiative.

The ‘What’s Your Poison?’ campaign aims to raise awareness of alcohol’s health risks regardless of the frequency or in what circumstances it is consumed.

303 MullenLowe’s new campaign for the Alcohol. Think Again initiative

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

Topics

303 Mullenlowe Alcohol Think Again Cancer Council WA Holly Creasey Western Australian Mental Health Commission

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

Provocative ‘what’s your poison?’ alcohol education campaign from 303 MullenLowe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE