Daniel Andrews’ newspaper ad ban dubbed dangerous and discriminatory
The Victorian opposition has accused Daniel Andrews of endangering public safety with his snap decision to cease virtually all government advertising in print newspapers.
From next month, public service campaigns covering everything from bush fire preparedness to health and wellbeing will exclude the Herald Sun and The Age.
As the client in this situation (The Victorian Taxpayer), I’m pretty happy that budget isn’t going to be spent on a format with an increasingly dwindling audience.
A progressive government sending its message through modern forms of media. Seems highly appropriate to me.
Sounds like a good strategy to me. My 97 year old nanna has a smartphone, ipad, facebook, radio. Would actually love to hear stats on how many don’t rather than “a number of”. Bet it’s minuscule.
From the article:
“Data from the Australian Digital Inclusion Index shows 42% of people aged 75 and older are seen as being highly digitally excluded”
Long overdue. Why my taxes have been spent supporting aggressively anti-Victorian propaganda arms for so long has baffled me. Radio and TV are fine.